Hands pointing at color swatches and design materials on a table, collaborating on a creative project with various color palettes visible.
Course

BoT-2025-MKTG-310: Brand Development and Management

Self-paced

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Full course description

Beyond logos and taglines lies the true art of branding. Throughout this course, we'll examine how successful brands reflect our shared human experience while driving business growth. Learn to harness both data insights and creative intuition to develop brands that stand for something meaningful in today's complex marketplace.

Here are the steps you need to take to enroll:

If you have never created an account before:

  1. Click Enroll Now to enter your name and email address to register an account and enroll in this course.
  2. Check your email for a link to create your password. Be sure to check your Spam folder too! The subject will say "Welcome to Champlain College".
  3. Click the button to complete registration by choosing your password. 
  4. Login to the course, and begin exploring.

If you have already created an account!

  1. Log in HERE: https://champlain.instructure.com/login/canvas
  2. Once you're logged in, return to the listing and click Enroll Now to enroll. 

Sign up for this course today!

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