3D pie charts displaying market segmentation data with small figurines representing different demographic groups standing on each segment.
Course

BoT-2025-MMKT-550: Strategic Marketing Analytics

Self-paced

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Full course description

Numbers tell stories that intuition alone cannot reveal. In this course, you'll develop the analytical skills to decode consumer behavior patterns and transform data into marketing strategy. From regression modeling to AI-based analytics, discover how today's marketers balance powerful technological capabilities with ethical responsibility to create measurement frameworks that drive success.

Here are the steps you need to take to enroll:

If you have never created an account before:

  1. Click Enroll Now to enter your name and email address to register an account and enroll in this course.
  2. Check your email for a link to create your password. Be sure to check your Spam folder too! The subject will say "Welcome to Champlain College".
  3. Click the button to complete registration by choosing your password. 
  4. Login to the course, and begin exploring.

If you have already created an account!

  1. Log in HERE: https://champlain.instructure.com/login/canvas
  2. Once you're logged in, return to the listing and click Enroll Now to enroll. 

Sign up for this course today!

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